Ski- and snowboard collection
Ride Clean
Circular and PFAS free layering systems since 2018.
Dunfri Insulation Series
Live Free
Let the Dunfri Insulation Series keep you warm through all of winter’s adventures.
Power Houdi
The Design of an Icon
Discover the Power Houdi, a garment that has been at the forefront of performance design since its creation over 20 years ago.
10th Anniversary
10 Years in Japan
Loving messages from Houdini Friends who have been using the products for many years in Japan.
New Collection First Look
The Finally Fall!
The lazy, effortless summer might be coming to an end, but for runners, climbers and hikers – It’s finally fall!
The Power of 1287
Long lived like no other, our Power Houdi is used on average 1287 times.
Houdini x Rumpl
The Reconnect Blanket
A state-of-the-art technical outdoor blanket made with 100% circular materials.
フーディニは[CORE COMFORT=最高の着心地]をコンセプトとし 1993年に設立されたスウェーデンのアウトドアブランドです。 機能美、そしてミニマリズムを根幹とするデザイン哲学のもと プロダクトは開発チームとスポーツのスペシャリストである HOUDINIフレンズによりテストが繰り返され、高い機能性に加え 環境負荷の少ないサスティナブルなものづくりを続けています。