Houdini Sportswear Japan

Discover the new collection

Spring & Summer 2025

Every action, no matter how small, has an effect on something else. Everything Matters.

Ski- and snowboard collection

Ride Clean

Circular and PFAS free layering systems since 2018.

Discover Ride Clean

Dunfri Insulation Series

Live Free

Let the Dunfri Insulation Series keep you warm through all of winter’s adventures.

Power Houdi

The Design of an Icon

Discover the Power Houdi, a garment that has been at the forefront of performance design since its creation over 20 years ago.

10 Years in Japan

10 Years in Japan

10th Anniversary

10 Years in Japan

Loving messages from Houdini Friends who have been using the products for many years in Japan.

HOUDINI 4st movie

HOUDINI 4st movie

The Power of 1287

Long lived like no other, our Power Houdi is used on average 1287 times.

　　　　

Houdini x Rumpl

The Reconnect Blanket

A state-of-the-art technical outdoor blanket made with 100% circular materials.

About HOUDINI

フーディニは[CORE COMFORT=最高の着心地]をコンセプトとし
1993年に設立されたスウェーデンのアウトドアブランドです。
機能美、そしてミニマリズムを根幹とするデザイン哲学のもと
プロダクトは開発チームとスポーツのスペシャリストである
HOUDINIフレンズによりテストが繰り返され、高い機能性に加え
環境負荷の少ないサスティナブルなものづくりを続けています。